Sparkling Water Market Share, Sales & Trend Reports 2015-2022

Sparkling water is a topic to divide communities. Do you love the refreshing fizz of carbonated water, or does the sensation of a tingle on your tongue turn you off?

For years, sparkling water existed to me as a trap - something you’d purchase by mistake when thirst threw off your caution. And as you unscrewed the cap of your freshly purchased bottled water, the sudden hiss would alert you to your mistake. A hiss, I always felt, that was full of evil.

But over the years I’ve come round to global sparkling water. And I’m not the only one. The popularity of this calorie free, remarkably refreshing beverage is on the rise.

And when it comes flavored with everything from citrus to berries, or with added caffeine to get you fizzing with energy, it’s time we all put down the pop.

Sparkling water is a great healthy alternative to sugar-filled soda. And it’s often fortified with minerals and vitamins - health and hydration!

Business is booming in the world of global sparkling water market - let’s take a deep dive and look at some sparkling water market facts and statistics!

Understanding Sparkling Water Market

From seltzer to club soda, sparkling water comes in many guises. Here’s a quick guide to knowing your seltzer from your soda!

1. Sparkling Mineral Water

Sparkling water can occur naturally or be created artificially - and over the years both culinary experimentation, branding as well as naturally occurring differences have created a range of products that are easily confused.

Sparkling water often refers to the range of these products, from club soda to seltzer. But sparkling mineral water is worth looking out for. The addition of mineral to the label indicates that you’re dealing with a luxurious sparkling water from a naturally occurring source.

When sparkling water occurs naturally, carbon dioxide finds its way into the water in a mineral spring. The water is infused with this gas and creates an acidic mineral called carbonate. Thanks to the mineral source, calcium, sodium and magnesium are commonly found in this sparkling water too.

2. Club Soda

Sparkling water can also be created artificially. Club soda is a generic name for water that has been carbonated after the fact, and it’s infused with minerals to improve flavor too.

Whilst different brands will use different mineral combinations - experiment to find your favorite! - added sodium often gives club soda a salty and savory taste.

In fact, you can even make it at home! A DIY carbonation system or a convenient store bought soda maker can give you sparkling water on tap. But when you carbonate your own water, you’ll be missing out on the naturally occurring minerals that give you a health boost along with the refreshment.

Club soda’s enhanced flavor makes it ideal as a health-conscious mixer with alcoholic beverages. Cocktail recipes abound!

3. Seltzer

Seltzer is a sparkling water that, along with club soda, has been carbonated after the source. Sparkling mineral water, this is not.

However, seltzer differs from club soda in mineral content. Seltzer doesn’t have any added minerals, so the flavor profile that comes from magnesium and sodium is absent. On your tongue, this gives it a more natural flavor that many find more refreshing and seltzer is often more reminiscent of spring water than club soda.

4. Tonic Water

Lastly, tonic water is often talked about in the same breath as sparkling water. This sparkling beverage masquerades as part of the water family thanks to its name, but in fact added ingredients make tonic water closer to a soft drink than a sparkling water.

Tonic water contains quinine to give it the classic bitter twist - a chemical that has added antimalarial properties, should you be going on a tropical holiday any time soon!

However, many manufacturers add sugar or even high-fructose corn syrup to dampen the bitterness and create a tastier, more balanced beverage. That means tonic water is sweetened and has more calories than pure carbonated water.

Sparking Water Market Share, Size & Trend Reports 2015-2022

Health conscious shoppers are increasingly turning away from sodas and sugary beverages. Bottled water sales are growing across the world. But bottled water doesn’t have to be boring - sparkling water provides a middle way, a delicious and refreshing beverage, without the calorie count of pop.

Here are the latest marketing share trends and statistics about the United States sparkling water market the world over.

The Stats of The United States Sparkling Water Market Report

Sparkling water is an ever-popular option, stocked behind bars and on supermarket shelves. Let’s take a look at how the sparkling water market is growing in 2021.

  • Globally, the sparkling water market is valued at $29.71 billion in 2021.
  • Over the past few years, the market is growing rapidly, at a compound annual growth rate of over 12%.
  • And it’s projected to be worth $76.96 billion by 2028.
  • That’s a 250% increase in under a decade - ride the wave!
  • Natural/mineral sparkling water variants account largest 60% of the market share.
  • Within the subset of caffeinated sparkling water, flavored varieties remain overwhelmingly popular, with 84.5% of the market share.
  • Convenience stores and supermarkets maintain the largest market share for selling sparkling water.
  • But online shopping for sparkling water market is projected to grow fastest over the next seven years, at a rate of 13.3%.
  • Worldwide, America accounts for over a third of the global market in sparkling water.

Sparkling Water Sales

As the market for sparkling water grows, more brands than ever are jumping into the pool!

  • International brands from The Coca-Cola Company, PepsiCo, Dr Pepper Snapple Group to Nestle are launching or promoting sparkling water.
  • In 2020, the Coca-Cola Company launched AHA - a new line of sparkling water products for the American market.
  • Innovations are happening constantly in the sparkling water, from flavorings to caffeinated options!
  • Caribou Coffee launched a blended sparkling water and caffeine combo called BOUsted Caffeinated Beverages - spring water for a spring in your step!
  • Despite the big hitters' entry into the market, own-label brands are still dominating the market.
  • Costco’s Kirkland sparkling water and Kroger’s Simple Truth are two of the most popular private label sparkling waters.
  • La Croix is one of the most elite sparkling water brands. But from 2018-2019, their market share fell.
  • PepsiCo’s sparkling water brand Bubly is the new kid on the block, but growing market share fast. They doubled their sales from 2018-2019 and have kept growing since.

Sparkling Water Brands Around The World

Sparkling water market is an international sensation. Here are some of the biggest brands offering sparkling water around the world.

  • On an international scale, French brand Perrier is the biggest hitter. But since 1992, they’ve been owned by Nestle under the subsidiary company Nestle Water France.
  • For years, Perrier was synonymous with sparkling water, the same way you say Band-Aid when you mean the generic plaster.
  • Italian company San Pellegrino has produced alternative carbonated beverages since the 1970s.
  • In 1997, Nestle (again!) purchased San Pellegrino - Nestle are a big player in the European sparkling water scene.
  • In 2020, Scottish water brand Highland Spring expanded its range of carbonated beverages to include flavored sparkling water.
  • South of the border, Topo Chico is the leading brand of sparkling water in Mexico. It’s owned by Coca-Cola, but isn’t often marketed in the United States.

Sparkling Water - More Than Just A Refreshing Drink

Sparkling water is an increasingly alternative to sugary drinks. But this low calorie sparkling beverage isn’t just about cutting calories. Sparkling and tonic water open up a world of experimentation for the creative mixologist!

  • Sparkling water is often used as a mixer in cocktails.
  • Topo Chico, the Mexican brand, is mixed with tequila and lime to produce a low-calorie alternative to the Margarita.
  • Thanks to its unique flavor, tonic water is a mixer of choice for vodka, gin and other spirits.
  • The iodine presence in tonic water has even led to G & T being associated with antimalarial properties.
  • Gin can also be paired with soda water. In the classic Tom Collins, a twist of lemon and a dash of sugar top it off.

Final Thoughts...

Whether you’re looking for a healthy alternative to pop in your household, the refreshing fizz of sparkling water is a great choice.

But sparkling water isn’t all about stale calorie cutting. It can also elevate the flavor of premium liquors, so get creative at the cocktail cabinet!

Whilst sparkling water used to be the posh choice at the dinner table, in recent years its popularity is surging across the world. And as brands from Nestle to PepsiCo are demonstrating, this is a cresting wave you wanna ride!

From berry-infused sweetness to refreshing and zingy citrus, in 2021 sparkling water comes in many forms. You can even rely on it for a caffeinated kick. You’ll be fizzing with energy!

As sparkling water’s popularity soars, one thing is certain - we’re well on our way to becoming a carbonation.

Sources

  • 15 Largest Water Sparkling Brands in the World. Retrieved from Zippia
  • Data Shows Bottled Water Consumption Continues To Increase. Retrieved from The Shelby Report
  • Global Sparkling Water Market Report 2021. Retrieved from Global News Wire
  • Sparkling Water Market Size, Share & Trends Analysis Report By Product. Retrieved from Grand View Search

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